deadmau5: unveiling of cube 3.0

tidal

CREDIT: director • producer

format: mini-documentary

From an artist's mind, to the game: every detail tells a story.

Episode 3 of From The Ward showcases the step by step process of how Infinity Ward’s Joel Emslie and team take iconic characters and gear from rough sketch, to in game of Call of Duty Modern Warfare 4.

Filming Joel was a genuine honor. The man is a pure soul, always pushing what design can be. His Ghost mask started as a napkin sketch and ended up feeling like it escaped a horror set into real life. He wanted that classic Ghost energy but handcrafted and lived-in, not some polished studio prop. Every choice was deliberate: slightly oversized hollow eye sockets that catch light without giving you away, a soft understated mouth line that hints at menace without screaming it, matte textured resin with intentional scratches like the thing's been scavenged and repaired.

He built the depth through layered paint washes, split the mask for comfort, and nudged in subtle asymmetry so it reads human-made rather than machine-perfect. The final detail was a hand-scratched symbol hidden inside the rim, just for the wearer. Says everything about how Joel works. Pure deliberate restraint.