We headed to Atlanta to create the official announcement teaser for Season 2 of Rhythm + Flow. The goal was simple: build excitement for the return of one of hip-hop's biggest competition series while honoring the culture that made it resonate in the first place.

Atlanta felt like the perfect backdrop—a city whose influence on music and culture can be felt around the world. Drawing from that energy, we created a piece that felt cinematic, confident, and rooted in hip-hop. Every frame was designed to tease what's next while celebrating the journey ahead for a new generation of artists.

Hip-hop has always been one of my greatest creative influences, so having the opportunity to help usher in a new season of Rhythm + Flow felt like a full-circle moment.