CHRIS ROCK: the making of chris rock’s selective outrage

After the infamous Oscar slap, Chris Rock took time to reflect, rebuilding his confidence and sharpening his perspective. He then hit the road, testing new material across the country as he searched for clarity in his voice. We set out to craft a thoughtful outreach campaign to announce the moment all of that reflection was leading toward: his historic live special, Selective Outrage, on Netflix, the first live event the platform had ever attempted at such scale. As anticipation built, our team created evocative visual assets and a living countdown element that carried the energy forward. At the heart of the campaign was a cinematic mini-documentary, stitched together from intimate footage Chris captured throughout his tour, a reflective journey building toward the night of the live special and his first true response to being slapped in front of the world.